The things that went well with the production of my advert are the access to an actor, the access to a location and also the production paperwork. The access to an actor went well because I asked my mum to be in it and she said yes, which also links in to why the access to the location was easy too, my advert was filmed in my kitchen so that it was quicker to film rather than travelling out to somewhere. The production paperwork went well because I was organised and completed it all as I went along, which helped with the filming of my advert to go well.
The things that went wrong during the production of my advert are the editing and also the choosing the music to go with my advert. The editing didn't go as well as I had planned because I kept changing the layout of how I wanted my advert to go. The editing was also difficult because once I had chosen a song, I didn't want the whole song, I only wanted one verse and then for that to be repeated, so I has to cut the song up accurately or it wouldn't sound as tidy. Choosing the music to go with my advert didn't go well either because I found it difficult to choose a song that would go with the pace of my advert, I originally chose a song that had no relation to milkshakes. I ended up changing the song to one that related to milkshakes and that also matched the pace of my advert.
In preparation for the filming of my advert, I made notes, storyboards, production logs and also mind maps, so I knew what order I was going to do the tasks in.
The notes I made were from other adverts, which I watched to get some ideas, then I made mind maps where I chose the top 3 products that I wanted to do and then came up with ideas to match them.
I made a storyboard once I had chosen which product and idea that I wanted to create, this helped me with the layout of the advert and how I was going to film it.
I did a production log during the filming of my advert, this helped to keep everything organised so that I knew what I had completed and also what needed to be filmed and completed.
The advert I made fits the purpose that it was made for because it acknowledges the specification that I received which said that I needed to create an advert on a subject of my choice and that it needed to be 30 seconds long. My advert also fits the purpose it was made for as it respects the age range that I chose.
The communication within my advert is clear because it is obvious what the actor in my advert is making, even without any words being spoken.
My advert is appropriate for the audience that it is made for because it doesn't cause harm or offence to any viewers and as there are no words spoken throughout the advert, it is suitable for children to be able to watch it.
My finished advert is not that different than what I had originally intended my advert to be like. There was always going to be an actor making a milkshake in it, but in my original idea, I had the actor explaining that she had just come back from somewhere and decided to make something. Whereas in my finished product, there are no words spoken, just a song playing.
One of the techniques that I used within my advert are jump cuts, these are effective because whilst the music is playing, it cuts to the beat of the music and makes the whole advert look more organised. Another technique that I used in my advert is medium shots, with the actor placed to the right of the screen. This is so that the viewers are able to see the process of how the milkshake is being made.
The content within my advert is effective because it's quick enough so that the viewers don't get bored of watching it, with the jump cuts showing different bits of footage that changes after a few seconds, it helps to keep the viewers attention focused on the advert.
The song in my advert is effective because it's upbeat and makes people want to watch.
The impact from my advert is that it shows the viewers how to make a milkshake in a quick and easy way, and also with easy accessible ingredients that they can get from their local supermarket.
The communication within my advert is clear because it is obvious what the actor in my advert is making, even without any words being spoken.
My advert is appropriate for the audience that it is made for because it doesn't cause harm or offence to any viewers and as there are no words spoken throughout the advert, it is suitable for children to be able to watch it.
My finished advert is not that different than what I had originally intended my advert to be like. There was always going to be an actor making a milkshake in it, but in my original idea, I had the actor explaining that she had just come back from somewhere and decided to make something. Whereas in my finished product, there are no words spoken, just a song playing.
One of the techniques that I used within my advert are jump cuts, these are effective because whilst the music is playing, it cuts to the beat of the music and makes the whole advert look more organised. Another technique that I used in my advert is medium shots, with the actor placed to the right of the screen. This is so that the viewers are able to see the process of how the milkshake is being made.
The content within my advert is effective because it's quick enough so that the viewers don't get bored of watching it, with the jump cuts showing different bits of footage that changes after a few seconds, it helps to keep the viewers attention focused on the advert.
The song in my advert is effective because it's upbeat and makes people want to watch.
The impact from my advert is that it shows the viewers how to make a milkshake in a quick and easy way, and also with easy accessible ingredients that they can get from their local supermarket.
