Analysis of 3 adverts.

The T-Mobile dance - "Life's for sharing"

The form for this advert is a flash mob, which was started in Liverpool street station for T-Mobile. The style of this advert was made to be humorous, especially at one point towards the end of the advert, there is one particular guy singing the words "mashed potato" whilst he is doing the actions. The camera was focused on him as he was in the middle of the shot. It was made to be humorous because it draws the attention of the viewers and makes them focus on it. For example, when I first saw this advert, I was intrigued and it made me happy to see that people who witnessed the flash mob didn’t just stand and watch, some people joined in with it to experience the emotions that were being spread throughout everyone. The codes and conventions which were used through the advert were camera angles and music, only two camera angles were used, which the cameramen kept swapping between. These angles were the bird's eye-view and the eve level shots. The bird's eye view shot was used so the viewers would be able to see how many people were joining in the flash mob and the eye level view was used so that people would be able to see what moves the dancers were doing. For the music, the eight music tracks used in the dance spot were “Shout” (Lulu, 1964), “The Only Way is Up” (Yazz, 1988), “Don’t cha” (Pussycat Dolls, 2007), “Blue Danube Waltz” (Johann Strauss, 1867), “Get Down on It” (Kool & The Gang, 1981), “Since You’ve Been Gone” (Rainbow, 1979), “My Boy Lollipop” (Millie Small, 1964), and “Do You Love Me?” (Contours, 1962). Choosing songs from different years helped get more people involved as some of the people who were dancing have grown up listening to them. The techniques which were used in the advert were emotional response and the slogan. The emotional response of the flash mob was that it caught the attention of the people who were walking by, some of which had joined in with the dancing towards the end of the advert. You could also see that witnesses were smiling and laughing about what was happening; this could be because the flash mob was unexpected for them and it could have been something that made their day a whole lot better. The slogan for T-Mobile is “Life’s for sharing”. This links in with the advert because some of the onlookers who were at Liverpool Street station recorded the flash mob, then they probably posted their video onto different social media websites, sharing it with their friends, which they might have shared the video so that it gets spread over a wider range of viewers. The characteristic which was used in the T-Mobile advert was that it had an advantage over other network providers. For example, the T-Mobile slogan is “Life’s for sharing.” and as onlookers were filming the flash mob while it is happening, they planned on sharing the videos with people who weren’t there to watch it happen. As with another network provider, like O2, their slogan is “Be more dog.” which doesn’t particularly say much compared to “Life’s for sharing.”

Renault car crash dance

The form of this advert is anti realist because within the advert, there cars flying through the air and crashing mid air. This is anti realist because when people are driving their cars, they won’t be flying the cars through the air and also making them crash on purpose, no one does that with a car that they just bought. The style of this advert was made to be surreal as what happens in the advert is far from what happens in real life. At one point within the video, the cars are weaving in and out of each other, this is something that you would never see happen while driving down a road; therefore it’s surreal. The advert style is also dramatic because it shows a car scraping against another car, while this does happen in real life, it mostly always doesn’t happen as badly as it does in the advert. The conventions used in this advert were a range of camera angles and also dramatic music. There was a range of camera angles used within the advert, like bird’s eye view, high angles and also eye level shots. These different shots were used so that the viewers of the advert would be able to see the extent of the damage from different views. Dramatic music was also used in the advert to make the viewers feel suspense, especially if it was the first time that they had watched the advert. A technique used within the advert was emotional responses as some of the viewers may have felt concern about how much money the company had wasted just to film this advert, especially if they had to do a scene more than once. The characteristics used in the advert are brand identity and advantages over other similar products. Brand identity is used within every advert shown on television, so it was also used in this advert. This advert has advantages over other similar products because at the end of the advert, 2 of the cars had minimal damage. This gives a message across to the viewers that if they got into a car crash, the car wouldn’t be that damaged, unless they caused the crash on purpose by driving into something with excessive force.

Aldi (squash)

The form of this advert is realist narrative because it includes a family sat on a couch and the young girl in the middle of her family explains how she and her family like both drinks, then her little brother pushes the family apart so that he can be seen, as he is being squashed by his family and says “but I don’t like this squash.” This links into the style, which is humorous because the viewers don’t expect the young boy to be there as there is no indication to show that he is. This is realist narrative because                                                                                                                                                                                                      it shows what a normal family would be like as “squashing” the boy could be a joke within the family. The codes and conventions within this advert are camera angles and sound. The camera angle which was used in the advert was an eye level shot as it doesn’t show the family looking either up or down, when you watch the advert, it looks as though the family are sat across from you. It makes it seem like they are telling you which squash they like, which is both. The sound was set out in an order as the young girl in the middle is speaking throughout the advert, but then her brother is shown and gives the end of the advert a humorous twist. The techniques used within the advert are hidden messages and solutions. The hidden message is cheaper products like things from Aldi taste just the same as brand names, but they are just cheaper from a different store. The solution could be to money problems; changing from buying home brands to buying cheaper products from Aldi that taste the same could solve the problems. The money problem would be solved because a brand name juice (Robinson’s juice) costs £2.00 whereas the juice from Aldi costs 95p. The £1.05 that you would be saving may not seems like a lot of money, but if you change all of your home brand products to cheaper ones, you would be saving a lot of money each week. The characteristics used in the advert are advantages over other products and also brand identity. The Aldi squash has advantages over other products because it’s cheaper, but has the same taste. The brand identity may help Aldi become more popular as some people may not have heard of it before.